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A Practical Hands-On Marketing and Advertising blog from Danny Flamberg.

Mobile Marketing Gets Mojo
18 Nov 2008 at 6:49am
by Danny Flamberg
Mobile marketing is on the cusp of moving markets and deserves consideration as part of the marketing mix for a wide variety of products and services. No longer the province of teenagersor a parlor...

Bad Times Mean Online Advertising Opportunities: A Time to Experiment
10 Nov 2008 at 4:31am
by Danny Flamberg
Bad times are perfect opportunities to test media and try the wacky ideas that have been percolating within your organization. The economy is in free fall. The shift to digital media has begun but ...

Helping PR Make the Digital Transition
6 Nov 2008 at 6:58am
by Danny Flamberg
The practice of public relations, especially media relations, is making a transition from semi-traditional press agentry to the digital age. In working with both PR agencies and clients, it is clea...

Re-Imagining My Morning Newspaper
4 Nov 2008 at 11:45pm
by Danny Flamberg
I just read a blog at NYTImes.com and it struck me that I must be the last Luddite who blindly clings to the print version because I can read it on the subway or in the can. This belated revelation...

Making Sense of Social Networks
25 Oct 2008 at 6:45am
by Danny Flamberg
When your 80-year old mother forwards a video to you each day and your mother-in-law writes a blog, you can’t help but pay attention to the growth, acceptance and utility of social media. According...

Avoiding B2B Marketing Obsolescence
23 Oct 2008 at 10:37pm
by Danny Flamberg
Laura Ramos celebrated her 8th anniversary as the B2B marketing analyst at Forrester by worrying about the death of B2B marketing. Her piece suggests a frustration with B2B marketers still in love ...

Psyching Out the Searchers
20 Oct 2008 at 4:59am
by Danny Flamberg
The fun and the frustration in search marketing is trying to understand and anticipate how people think. The mental processes by which people try to find things are often thought to be predictable,...

eCommerce Mandatories
15 Oct 2008 at 3:19am
by Danny Flamberg
More than decade into eCommerce, it still surprises me how out of synch buyers' and sellers' expectations are. Retailers have not universally embraced the idea that point-and-click shopping creates...

Retail Email: How Much is Too Much?
7 Oct 2008 at 4:18am
by Danny Flamberg
Retailers love the instant stimulus-ka-ching of e-mail marketing. You blast out an e-mail and cash flows in.That's why 54 percent of retailers say e-mail performs better or much better than other m...

Watching the Panic & Mining the Meltdown
30 Sep 2008 at 2:40am
by Danny Flamberg
I have a nagging feeling that the economic meltdown is surfacing vital truths about our economic and political system and the way we communicate with each other that will be insightful, revealing a...

Kinetic Marketing Tips for Your Business Success

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12 Nov 2008 at 3:29am
by Wendy Maynard
This past year has been hard on a lot of people - mortgages, plummeting stocks, job loss, divorces, and more. I have friends and family members who have been through the ringer. And this past year ...

My Baby is Here!!!
9 Nov 2008 at 8:18am
by Wendy Maynard
I am thrilled to announce the arrival of our son, Ripley Asher Riddle, born on his due date of October 17th. He weighed 8 pounds, 2 ounces and was 19.25 inches. I had an unexpected C-section, but I...

Position Yourself as an Expert to Attract More Clients
8 Nov 2008 at 6:57am
by Wendy Maynard
Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their ev...

The Sarah Palin Brand: She’s just so cute and adorable, doggone it!
16 Oct 2008 at 3:59am
by Wendy Maynard
Sarah Palin winks, blows kisses, gives a “shout out” to the third graders back home who are getting extra credit, and drops the “G” off the end her words. She’s just so cute and folksy. She actuall...

Boost Your Revenue With Discounts and Sales
13 Sep 2008 at 5:51am
by Wendy Maynard
As part of your marketing efforts, be sure to offer discounts and sales. People love them and it’s a great way to create cash flow. You can use incentives to entice new people to try your services/...

People are Watching Future Mr. President
28 Aug 2008 at 4:03am
by Wendy Maynard
Ok Future Mr. President McCain or Obama, we’re watching you. And your body language says a lot about the type of person we are electing. Body language is critical to the way in which we market ours...

7 Quick Tips to Create Content for Your Ezine or Blog
22 Aug 2008 at 2:21am
by Wendy Maynard
Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to s...

Maven Update: A Little Maven is On the Way!
19 Aug 2008 at 8:40am
by Wendy Maynard
I’ve been keeping a secret from you. I’m pregnant! This is our first child. Nathan and I are both tickled about becoming parents. I am having my baby shower next weekend with lots of great women fr...

Designing the Stop Sign in A Corporate Environment
16 Aug 2008 at 2:30am
by Wendy Maynard
Ok consultants and designers…I just KNOW you have had a client like this one. I could completely relate to this video: http://www.youtube.com/watch?v=xwqPYeTSYng © Wendy Maynard for Kinetic ...

Women Making Waves in the Web 2.0 Realm
25 Jul 2008 at 2:52am
by Wendy Maynard
A couple of days ago, Ian Chapman wrote a post on Facebook that I found intriguing. He starts it off: At The Cutting Edge I think one of the greatest things about facebook is how quickly you can di...

Everybody Loves Free Stuff is a blog about promotional products with features on outstanding new products, promotional products in the news and marketing advice. We also have features on cool vintage promotional products and promotions we see on the street

Following-up: Soda Styles
22 Nov 2008 at 2:33am
by mark

Earlier this year we did a few posts on promotional advertising by soda brands, including some cool vintage promos, some pogs and lots of coke stuff. And that's not even counting our eleven-part se...

Following-up: Meatvertising
21 Nov 2008 at 1:59am
by mark

From the Weinermobile to hamvertising, meat-based promotions are often intriguing. For the ultimate in strange meat, consider this laser etched bologna:

Also, sausage calendar, meet Mein Fleisch...

Following-up: Bugvertising
20 Nov 2008 at 1:49am
by mark

Insectvertising is something we featured back in 2005, so it's basically long overdue for a follow-up post. Termed "Parasitic Advertising" on flickr, where these images were posted, they are part o...

Following-up: AIG Schwag
19 Nov 2008 at 1:25am
by mark
In October we did a number of posts covering AIG promos. After their initial bailout of $85 billion, AIG have received another $65 billion or so in additional government loans and aid. So, it seems...

NYC Tackles Plastic Bag Problem
18 Nov 2008 at 10:58pm
by mark

Like many countries and cities, New York City is trying to tackle the environmental problem of disposable plastic bags. Right now, Mayor Bloomberg is pushing for a 6 cent tax per bag to reduce use ...

Downtown Crossing Logo
18 Nov 2008 at 1:03am
by mark

The Boston Redevelopment Authority recently launched a rebranding campaing for the Downtown Crossing neighborhood, complete with a cool new logo that superimposes the town part upon the down part. ...

Credit Crunch
17 Nov 2008 at 2:53am
by mark

The official promotional candy snack of the financial crisis. It melts down in your market!

Guerrilla Marketing in Japan
16 Nov 2008 at 3:06am
by mark

I guess this is what happens when McDonald's in Japan decides to launch a variety of bakery items on their breakfast menu: street teams with special bread and pastry hats. Awesome!

Seth Godin Action Figure
15 Nov 2008 at 2:58am
by mark

Seth Godin: marketing genius or guy who makes a living pointing out little mistakes that companies make? It's hard to say, but he does have his own action figure. Of course, that alone does not mak...

Nano-vertising
14 Nov 2008 at 3:42am
by mark

In 1989, an IBM scientist first used a scanning tunneling microscope to write out IBM in letters made of xenon atoms. In the intervening twenty years, nanotechnology has exploded, and we are now wa...

Includes news, resources and tips on direct marketing, specifically for the mortgage and insurance industries. Posts by Brian Rice and Sev Paso of Redclaymedia.com

Too Small Too Save Until They Make It Bigger
This week we have seen a number of politicians come to the realization that they have created a monster.  They armed the Treasury Department with a $700 billion credit line to go forth and bailout ...

Is the TARP making squatters of Americans? – Part 3 Bailout Before Bottom Series
This is the 3 part in a series looking at the impact of the Government bailout and TARP initiatives on the real estate market and mortgage industry.  We are still in the eye of the storm and its no...

Is the TARP making squatters of Americans? – Part 2 Bailout Before Bottom Series
In our previous article, “Is the TARP making squatters of Americans? – Part 1 Bailout Before Bottom Series” we started to take a look at the resulting impact of the mortgage crisis and the initial ...

Is the TARP making squatters of Americans? – Part 1 Bailout Before Bottom Series
Tales of a number of Americans that have essentially become squatters in their own homes are spreading across the country. They are in default on their mortgage, and under the government bailout pl...

A Christmas Debt Hangover That Could Last a Decade
As I write this article, we are approximately a month away from black Friday, the Super bowl shopping day of the year. This year we can almost guarantee that holiday sales are going to be down, way...

How to use corporate gifts to increase profits and improve customer relations

Corporate gifts with logo is mileage for money
Corporate gifts with logo are perhaps the most popular and widely used of all corporate gift ideas. Of course, it makes perfect sense. If your company wants to give its employees or customers a gi...

Corporate Holiday Gift Ideas Start With a Possibilities List
Plan ahead this year for your corporate clients and associates holiday gifts. Now is the time to prepare for this year’s corporate holiday gift ideas. The holiday season is fast approaching and ...

Guidelines for Corporate Gift Giving
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: dian...

Advising on the best opinion concerning corporate gifts
Advising on the best opinion concerning corporate gifts. When you're in the hunt for better advice about corporate gifts, you'll find it hard separating quality information from foolish corporate...

Lasting Impressions Corporate Gifts
It is not enough just to make an impression in the business world. It is far more important to make a lasting impression. Companies send their clients gifts in order to make a great impression but ...

Corporate Gift Idea
Corporate Gift Ideas Guide is set up to help you foster and seal that business relationship that you have established or perhaps take it to a whole new order. The benefits with gift giving can neve...

Corporate gift giving ideas
Corporate gift giving ideas are best discussed within the company level. Gift giving can be a touchy issue and it will be great to have another colleague(s) to brain storm it. The...

Please your potential buyers with Corporate Promotional Gifts
Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhib...

Promotional Magnets Promotion that Sticks
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and th...

corporate gift ideas
By giving Corporate gifts you can ensure publicity for your company apart from generating tremendous good will among clients, employees and their respective families. This is a way through which y...

Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.

Are You Optimizing the Way Homer Simpson Diets?
21 Nov 2008 at 8:51pm
by Bryan Eisenberg

In our time of economic chaos, I hope you find a slice of comfort in the wit and wisdom of Homer Simpson:

Facts are meaningless. You could use facts to prove anything that’s even remotely true.

A...

“My Assistant Does My Workouts For Me”
21 Nov 2008 at 12:04am
by John Quarto-vonTivadar

It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February.

What does...

Optimizing for Conversion, Ignoring Consumption
19 Nov 2008 at 9:22pm
by Bryan Eisenberg

We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into ...

Texas Tech Tuesday – It Ain’t Just About the Website
19 Nov 2008 at 5:15am
by Jeff Sexton

As part of my Texas Tech series, I’ve been corresponding with West Texas entrepreneur and football fanatic (sorry for the redundancy), Tom Grimes, who has consistently offered outstanding commentar...

Social Media Is NOT Media
19 Nov 2008 at 12:29am
by Jeffrey Eisenberg

We’ve hated the name, but loved the medium, all along. It’s social but it’s not media!

Bryan wrote in Understanding and Aligning Social Media:

“The biggest problem I have with the term “social medi...

Sword Arms vs. (Semi) Scientific Advertising
18 Nov 2008 at 2:38am
by Jeff Sexton

While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, let alone read his book, The Sword Arm of Business.  And yet MacMan...

7 Signs Your PPC Campaigns Needs Optimization
17 Nov 2008 at 7:41pm
by Bryan Eisenberg

Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky buck...

Don’t Overlook These Common Cart Mistakes
14 Nov 2008 at 9:26pm
by Brendan Regan

I’ve seen a few big shopping cart no-nos lately, so I just want to alert Grok readers to them–they’re pretty easy to avoid:

The Homepage Dump: You add an item to your cart and are thrown into the ...

Sell Me Something, Not Some Thing
14 Nov 2008 at 5:43am
by John Quarto-vonTivadar

During recent casual browsing, I noticed the following magicJack ad (on the left):

Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial...

33 Free Tools to Make Your Website Better
13 Nov 2008 at 11:44pm
by Bryan Eisenberg

1. Site-Perf - get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS...

Articles and opinions on branding

Key Brand Elements
18 Nov 2008 at 3:03am
by admin
There were probably said before, one way or another all across this blog, and not only. I just feel the need to remind them and put them in a structure. No brand can live without them, all efficien...

Connect the Branding Dots
17 Nov 2008 at 6:23pm
by admin
Logos, websites and marketing materials have to work together to create a positive impression - and put money in your pocket. Trust means your future customers believe you’re likely to be honest an...

Brands in Time of Crisis
12 Nov 2008 at 2:06am
by admin
Retailers are also sensing more shopper experimentation. This fall, supermarkets Safeway Inc. and Kroger Co. noted that sales of their store brands are on the rise.overall sales of name-brand goods...

Country Brand Index 2008
11 Nov 2008 at 12:41am
by admin
This is the fourth year that FutureBrand, a leading global brand consultancy, has issued its Country Brand Index. After conducting substantial qualitative and quantitative research, this year’s Ind...

Brand Attack on the Ries’s Blog
30 Oct 2008 at 7:35pm
by admin
Well seems that the topic I mentioned here just a little earlier, Brand Attack on the Rise, was took over as a main subject on brand guru Laura Ries's Blog, in a post on how and when a brand shoul ...

Pepsi Rebrading
30 Oct 2008 at 2:13am
by admin
It's not the firs nor the last of big brands that seems to think that their slumping sales will recover by slight changes in their branding. I'm not sure that this is the right answer or just an ef...

4 Tips on Persuasive Branding
28 Oct 2008 at 5:14pm
by admin
Most of us think of our brand as a tool for communicating who we are and what we do. We think of logos or catchy names — totems that convey the mission or identity of our businesses. A good brand ...

Brand Attacks on the Rise
27 Oct 2008 at 10:32pm
by admin
Marketing seems to have entered a new era of attack ads. Perhaps it's the tight economy and the idea that the way to grow in a recession is at the expense of your rivals; maybe the presidential c...

7 Elements of Small Business Branding
27 Oct 2008 at 5:12pm
by admin
Every business can increase the value they offer their customers by promoting one of the above. Before choosing which one you’ll offer customer, it is important to understand what drives the consum...

7 Benefits of Personal Branding
20 May 2008 at 10:24pm
by admin
Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build ...

From loudspeakers to collaborative journalism, a collection of thoughts, comments and insights on the issues of reputation protection and brand promotion on the Internet. And beyond…

World Philosophy Day: Something to think about.
21 Nov 2008 at 12:47am
by Joël Céré
Philosophy was one of my favourite subjects in school. Today it is world philosophy day (so I just learned) and the BBC has a thought-provoking article with 4 questions guaranteed to make you think...

iPhone Google application baffled by British accents
19 Nov 2008 at 9:26pm
by Joël Céré
"The free application, which allows iPhone owners to use the Google search engine with their voice, mistook the word "iPhone" variously for "sex," "Einstein" and "kitchen sink". AFP.
I can't imagin...

The Long Tail: When faith meets facts
18 Nov 2008 at 9:09pm
by Joël Céré
Thought-provoking article from Tom Slee in the Register. Is the long-tail a theory that flies in the face of real-world evidence? More on his long tailed debunked blog.

The economics of Spam: 0.00000008% response rate = $3.5M turnover
12 Nov 2008 at 6:25pm
by Joël Céré
Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average p...

How to monetize bloggers' ego?
10 Nov 2008 at 9:38pm
by Joël Céré
1. Create an award for "Best Blog". Include as many categories as possible so everyone stand a chance.
2. Mass-email bloggers to enter the award.
3. Charge $275 per blog for entry ($195 if you enter ...

Monks brawl at Jerusalem shrine
10 Nov 2008 at 3:31am
by Joël Céré
BBC video. So much for "turn the other cheek"...

The World has voted: Change we can finally believe in
5 Nov 2008 at 6:18pm
by Joël Céré

Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist webs...

Obama and McCain: Dance Off!
4 Nov 2008 at 10:13pm
by Joël Céré
Awesome.


Skiving Aussie busted on Facebook
4 Nov 2008 at 4:44pm
by Joël Céré
On the Register.

Email error ends up on road sign
1 Nov 2008 at 1:46am
by Joël Céré
The Welsh sign reads "I am not in the office at the moment. Please send any work to be translated." From the BBC. Instant classic.

Feed of networking and business events in and around Austin, Texas

Business Networking Tips
21 Mar 2008 at 12:25pm
by Scott Ingram
In my last post I gave a sampling of my past networking tips. I've just created a more complete index of: Networking Tips

Happy Networking!

Scott Ingram
http://www.networkinaustin.com/

Networking Tips
15 Mar 2008 at 2:21pm
by Scott Ingram
This blog is no longer being used to list Austin Networking Events. If you're here looking for this type of information check out the Austin Networking Events Calendar on NetworkInAustin.com.

So tha...

Leadership Austin: The Best Party Ever!
1 May 2006 at 4:00am
by Scott Ingram
If you're looking to network with some of Austin's best leaders than this party is for you. For those of you not already familiar with Leadership Austin they provide an intensive leadership trainin...

Austin Independent Business Alliance - CLIC Tradeshow
26 Apr 2006 at 8:22am
by Scott Ingram
On May 16th the Austin Independent Business Alliance will host the CLIC Tradeshow: Connecting and Linking Independents with Commercial Developments. The idea is to create opporunities for commercia...

Austin Networkers: Relay for Life
25 Apr 2006 at 8:55am
by Scott Ingram
A group of local Austin Networkers are planning on raising money for the American Cancer Society by walking for 12 straight hours. The event takes place from 7pm Friday until 7am on Saturday.

Get in...

Young Texans Society Happy Hour
20 Apr 2006 at 9:21am
by Scott Ingram
Member's of the University of Texas Club's Young Texans Society will be gathering at the UT Club on Tuesday, April 25th for a Happy Hour.

Not a member of the UT Club? Give me a call. I'd be more tha...

Austin Business Trade Show
13 Apr 2006 at 12:31pm
by Scott Ingram
The 2006 Austin Business Trade Show is coming to the Palmer events center on May 9th.

If you have any interest in exhibiting at this event now would be the time to get involved. Plus, I'll again be ...

BiG Idea Day
12 Apr 2006 at 10:34am
by Scott Ingram
BiG Austin will be hosting their annual BiG Idea Awards on Thursday, April 20th.

The BiG Idea day is actually 3 different events:

BiG Breakfast - featuring Gary Hoover
BiG Marketplace
BiG Idea Awards L...

Women's Chamber - Money and Power Conference
11 Apr 2006 at 8:00am
by Scott Ingram
This week the Women's Chamber of Commerce of Texas hosts their annual Money and Power Conference aka MAPcon.

Join them this Thursday for their 16th annual event. They have an incredible line-up of s...

How to Network
8 Apr 2006 at 10:43am
by Scott Ingram
Next Wednesday, April 12th my good friend Thom Singer and I will be speaking to the Greater Austin Chamber of Commerce.

They've named the event "Meet the Experts: The Art of Building your Network"

Fo...

Marketing articles from Article Search Engine Directory at ArticleSphere.com

How Excited Are You Personally About Your Marketing? Posted By : Kaye Z. Marks
19 Nov 2008 at 4:00pm
You know, Ive seen a lot of people talking about the need to vary up marketing because if you dont your customers will get bored. This is certainly true. The more you stick to the same types of mar...

Know What to Change and What to Leave the Same Posted By : Kaye Z. Marks
19 Nov 2008 at 4:00pm
You might be getting custom business cards, but that doesnt mean that every single thing about the card needs to be custom. There are certain things about a business card that are there for a reaso...

Mythology of Screen Printing Technology Posted By : Michael Jordan
18 Nov 2008 at 4:00pm
Electronic engineers use the terms screen printing, screen printing legend and silk screen to denote writing on a printed circuit board. Screen printing is far more convenient and versatile than ot...

A Checklist of Services You should Look for in a Commercial Printing Company ...
18 Nov 2008 at 4:00pm
In this day and age, consumers are becoming more and more picky. Quality products are not the only outputs that matter when it comes to purchasing merchandise. Good service must come with it. Of...

Pop Up Tents For Set Up Ease Posted By : Susan Slobac
17 Nov 2008 at 4:00pm
Vibrant pictures and full-color designs can be applied to the roof or any of the walls of a canopy tent. You can also take your pick of fabric colors that will be used to construct your pop up can...

A Pop Up Canopy Can Be The Perfect Marketing Tool For Your Company Posted By ...
17 Nov 2008 at 4:00pm
Other options might include outdoor canopies with half walls. This is a great option if you wish to give away samples of your products, and need to keep an inventory of what is inside the canopy, ...

Dentist Practice Management: How To Get More Patients Into Your Practice Post...
17 Nov 2008 at 4:00pm
When I talk to a lot of doctors regarding the management of their dentist practice, one of the things that they say a lot is that their website is under construction, or that their whole marketing ...

The 3 Major Problems Facing Most Dentists Today... And How You Can Solve Them...
17 Nov 2008 at 4:00pm
Today, dentists are facing 3 major problems in managing their dental practices. These major problems could serve as a great hindrance in them, and managing their dental practices means that they ar...

European Social Alarms Markets Offers An Analysis Of Key Market Drivers Poste...
17 Nov 2008 at 4:00pm
This research service titled European Social Alarms Markets offers an analysis of key market drivers, technology trends and market shares of major participants in the market. In this research, expe...

Seven Communication Items Every Business Needs Posted By : Katie Marcus
16 Nov 2008 at 4:00pm
Within the lifetime of your business, your company is going to need some essential items that communicate core messages about your company to others. Others could be investors, clients, prospects a...